Due to a slowing economy and sluggish retail sales Simmons has decided to slash its prices on its Beautyrest line to the tune of $100.00. The Beautyrest Line contains exciting features for bed lovers including 713 pocketed coils.
Charlie Eitel the CEO of Simmons believes this line will target the younger generation of Beautyrest customers as well as customers who are price conscious. They are also introducing a brand new European Beautyrest Studio which will effectively help increase sales as domestic bedding volume has dropped 12.2% in the second quarter.
Also, four new Simmons Natural Care Elite latex beds retail between $2,799.00 and $4,999.00 and have seen explosive interest just in the last six months alone.
Simmons, also has the ComforPedic Ariana bed which features ventilated latex which helps with the airflow and gives sensual comfort. The retail price tag is $4,999.00 and the ComforPedic Capri sells for $4,499.00 and features the beand new Gel Touch layer which is blended in a layer of NxG Foam giving the customer maximum comfort and cooling sensations.
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